Is it ethical to use social media for teaching archaeology?

Taken in 2009.

In 2008 I wrote a fairly shiny, wide-eyed treatment of the use of Facebook in the classroom, arguing that it provided an opportunity to discuss online privacy and a unique way to engage with archaeology. I gave the option for students to create a fake profile for a 19th century resident Zeta Psi fraternity house, a subject of research for one of the classes, when one could still do such a thing. To wit:

A critical pedagogical engagement in archaeology offers the potential to serve as an emancipatory practice, in that dominant political and historical narratives are challenged with the material record, providing a way for students to examine these narratives within their specific historical context and provide their own interpretations (Conkey and Tringham 1996; Hamilakis 2004).

Social media was a great way to get students to translate taught material and research into a sphere that they are more familiar with and use it to query the historical and archaeological record. Great, fabulous…I wrote the short piece for a teaching prize, which I didn’t get. Oh well, add it to my failure CV ala Shawn Graham.

Fast-forward a decade and I receive a notification specifically calling for examples of innovative use of social media within the classroom. Always too early. Oh well. Anyway, I’ve used social media ever since to disseminate archaeological information in various ways, to an almost tedious extent.¬†This autumn I taught a course called Communicating Archaeology wherein the students used blogs as a platform to host archaeological media that they created themselves. I don’t consider this to be radical in any way, just a convenient way to cohesively host content.

….except. Except that I’ve asked them to use WordPress. I quite like WordPress, perhaps obviously, but my (and my students’) content creation provides their bottom line. I can justify this to a certain extent with my own work in that it is a bit like (wince) academic publishing. Would I feel the same if WordPress was funded by adverts and posts actively helping to undermine elections, ala Facebook? Do I know that they are not?

Would I feel comfortable asking my students to perform their content on Facebook or Twitter these days? I’m not entirely sure. There has been some discussion regarding the ethics of use of social media amongst archaeologists, several of which are linked from my department’s webpage,¬†but none of it engages with the fact that we are assigning students to create monetized content on for-profit platforms, OR that by making our students engage with these platforms they are getting their personal information harvested and re-sold. Never mind that, during an untold mental health crisis amongst our students, we are encouraging them to engage with media that actively makes users feel worse about themselves.

During my last lecture of Communicating Archaeology I emphasized to the students that on social media, the product is YOU. If you choose to engage with social media you may as well try to use it in a way that will benefit you, as those companies are profiting from your participation. For now the pedagogical balance may fall on a structured, critical engagement with social media, but any use in the classroom needs to fully consider the monetization of content and personal information provided.

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